Better Your Beauty Routine by Making It Green

Posted Wednesday January 30, 2013 4:41 PM GMT
Photo Credit: Burt's Bees/Getty Images

It’s no secret that going green in your makeup routine is a challenge. Cosmetic companies that use synthetic ingredients have an easy leg-up on their all-natural counterparts, as nature doesn't limit the colors, shades and products they can produce. Yet, brands like Burt’s Bees are constantly innovating new personal care products that make it easier for consumers to reach for makeup that has a positive effect on both you, and the environment.

Celebrity makeup artist and Burt’s Bees expert Katey Denno knows this well. While she prefers to use organic, chemical-free products, if a color is not (yet) available in the green world, she knows it’s OK to stray. “Life is all about finding a balance,” she says.

We caught up with Denno to find out more about her organic approach to makeup and skincare, and how we can start making little changes to better our beauty routines.

Why should I go green with my beauty routine?
Your skin is your largest organ. It absorbs nearly everything you put onto it, pretty immediately. Eating well, exercising, and going green with your health and beauty product regimen go hand-in-hand.

What’s an easy way to start?
Start with a product that women ingest in huge quantities every year: Lip balm, lipstick, and lip gloss. Burt's Bees makes it easy, affordable, and fun to introduce natural color into your makeup bag.

READ: The Best Skincare Routine for Your Face

Natural makeup lines are often limited in their color pallets due to what’s available in nature. How do you work around these constraints?
It's true that obtaining neon orange and hot pink isn't possible in the world of non-toxic, but I'm hopeful that it might be in the near future. For me, as a makeup artist, I focus on finding the best of the best in safe products, but if there's a color I want to use for a photo shoot or a red carpet look on eyelids, cheeks or lips that's not available in the world of non-toxic, I allow myself to go for it, knowing that once in a while it’s ok to stray from all natural, and life is all about finding a balance!

You’ve created some beautiful looks as a makeup artist – is the secret in the skin or the makeup?
I've become known for making women's skin look amazing on the red carpet and in photographs, and I have to give credit where it's due: great skincare, and great makeup go hand in hand. Foundation and concealer on poorly cared for skin just doesn't look good!

You styled Isla Fisher’s makeup for the Golden Globes and her lips were center stage — what product(s) did you use?
I used Plum Lip Shimmer and topped it with Starry Nights Lip Gloss, which is amazingly pigmented and rich!

I’m so tired of buying the wrong shade of lip color for my skin! Is there a way to find the right shade before I buy it?
I'm so glad you asked! The smart folks at Burt's asked me to work with them to develop a super simple series of questions to help you pick your perfect shade — whether it's a shade in the color family you're used to wearing, or a shade that you'd never been brave enough to wear!

Click here to find your perfect shade.

Where do you see green makeup going?
In the US, the number of products containing ingredients that are known toxins is ridiculously high. It will only be through consumers using their buying power that things will change.

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