Kate Holmes is the Face of Alterna Haircare

Posted Tuesday January 22, 2013 2:00 PM GMT

We all know Katie Holmes has great hair, and now she’s putting her tresses to work as the new face for Alterna Haircare’s new campaign.

The “Mad Money” babe recently signed a contract to be the face of the brand, and as a bonus she’s also a co-owner.

“I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens,” said Holmes. “It’s It’s good for my hair and good for the earth, so I feel good using it.”

Holmes added, “When it comes to hair, great style should be sustainable. Using the right products means you don’t have to work as hard to look and feel your best.”

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