Nexxus' New Line Promises Fuller, Younger Hair

Posted Sunday January 6, 2013 2:00 PM GMT
Photo Credit: Thomas Iannaccone

With so many choices in the marketplace, it can be tricky to find the perfect shampoo for every hair type. However, Nexxus claims to have found the proverbial Fountain of Youth.

Later this month the popular haircare line will introduce their Youth Renewal range, as well as another new collection under the Hydra-Light moniker.

Kevin Mancuso, Nexxus’ creative director, told WWD, “With age, the hair is thinning in density and the actual strand itself.”

He adds, “The right shampoo and conditioner will give you the right kind of style. I’m a true believer that women should be going from routine to regimen. When you have a regimen and you approach this holistically, you will treat your hair the same way you treat your skin.”

Furthermore Mancuso says, “Women have had to historically make a choice between moisture and volume. The Holy Grail has been to create a product that breaks down that conflict.”

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