Kate Moss Stars in 2013 Rag & Bones Campaign

Posted Wednesday January 30, 2013 2:00 PM GMT

Sick of Old Man Winter? We are, too. Lucky for all, Rag & Bone's spring/summer 2013 campaign has just been released — and thanks to Kate Moss, it's haute!

The veteran supermodel took the brand back to its British roots for the ad, posing in Cotswolds for the relaxed photo shoot.

Moss worked with photographer Alasdair McLellan for the project, which yieled picture perfect results. Rag & Bone's managing partner Marcus Wainwright explained, “We shot our first campaign on a deserted North London street so thought it would be an interesting contrast to follow up in a remote English village, which Kate happens to have an affinity for. It was also a fun play on our British heritage.”

Partner David Neville added, “The spirit of the images is definitely consistent with the first campaign. We got lucky with the natural light on the day and captured some cool, natural smiling shots of Kate in her home environment.”



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