L'Oreal's New Products Fight Aging

Posted Friday January 18, 2013 2:00 PM GMT

Ladies over fifty rejoice! L’Oreal is kicking off the year with a new collection that’s perfect for your skincare needs.

The Age Perfect Renaissance Celluliare lineup was specifically designed to work against a declining epidermal cell renewal rate, which is common in females as they age.

And thanks to ingredients like Natecium DHC and vitalline, VP Amandine Rassat noted, “Skin is reborn, re-plumped, and resplendent.”

L’Oreal’s Mousse Absolue is another new product that older women will love to help with masking grey hair and adding vibrancy to their hue.
“[It] will redefine the way we speak, see and perceive hair color,” gushed hair coloring honcho Rosa Carrico.

“Times have changed," he continued. "Today, we are in a new era where we deal with so many things. We juggle so many tasks, we process so much information that we search desperately for those products that just turn our lives a little bit simpler. Absolute simplicity is the new ultimate luxury."

“Over the past ten years, it has been our obsession to turn hair color into a simple and pleasant experience. Today, hair color becomes as easy as one push.”

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